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First Customer Is The Hardest


Rhonda Abrams At Gannett News Service:

Getting the first customer is a major hurdle for many new entrepreneurs.

Typically that’s because new business owners either are afraid of asking for the sale or potential customers are afraid of being the very first to buy.

How can they conquer these issues? Here are some tips:

  • Overcoming the fear of making a sale: Let’s face it; it’s not easy to ask someone to give you his or her money. But if you’re in business, you’re going to have to do this over and over again.
  • Overcoming the “I don’t want to be first” mentality: Customers follow where others lead. If there are two restaurants on the same street, one crowded and the other completely empty, most customers will wait for the popular restaurant.
  • Sales takes persistence. Yes, you are likely to get many rejections. That’s part of the reality of business life.
  • Photo by MSDesigns.

       

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