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First Customer Is The Hardest


Rhonda Abrams At Gannett News Service:

Getting the first customer is a major hurdle for many new entrepreneurs.

Typically that’s because new business owners either are afraid of asking for the sale or potential customers are afraid of being the very first to buy.

How can they conquer these issues? Here are some tips:

  • Overcoming the fear of making a sale: Let’s face it; it’s not easy to ask someone to give you his or her money. But if you’re in business, you’re going to have to do this over and over again.
  • Overcoming the “I don’t want to be first” mentality: Customers follow where others lead. If there are two restaurants on the same street, one crowded and the other completely empty, most customers will wait for the popular restaurant.
  • Sales takes persistence. Yes, you are likely to get many rejections. That’s part of the reality of business life.
  • Photo by MSDesigns.

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    Comments

    • Very interesting answer as I also found that it usually requires ten “no’s” before a “yes” shows up.

      Nice post and to the point, no fluff.

      Clair

    • It’s true..finding the first customer is the hardest thing.

    • Sales are something you have to love and have a lot of persistence to make it a profit source. I prefer to recommend a product or service that I want myself or have tested the quality of the product. Sales are not for me and I have tried a lot of times, now I only recommend and it works for me.

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