5 Startups Worth Watching in 2008
Credit crunch? Recession risk? You’d never know it, judging by the frenzy of startup activity. In fact, it’s a pretty good time to start a company. Generous payouts from Web 1.0 IPOs and more-recent acquisitions have given rise to a new generation of angel investors and venture capitalists.
Unlike 1999 — many of the new crop of startups have real promise. Here are 5 pre-IPO, pre-acquisition companies worth watching in 2008.
23andMe
There’s a lot you could buy with $1,000, but for that price 23andMe offers something never before sold to the masses: your DNA. Are you predisposed to prostate cancer? Glaucoma? Heart disease? As the science of genomics continues to improve, 23andMe should be able to provide ever-better information. In 2008, it will also provide social networking between customers who share traits ranging from ethnic origins to disease profiles.AdMob
When AdMob launched in 2005, its prospects did not look bright. As a startup mobile-advertising network, it would have to compete with Google, and how feasible is that? But AdMob has defied the odds. While Google is just four months into testing a mobile version of its advertising network, AdMob has already served 12 billion ad impressions to mobile users. As more consumers buy web-enabled mobile phones, the prospects for mobile advertising can only improve.BitTorrent
As a peer-to-peer, or P2P, download protocol, BitTorrent was perfect for illegal file sharing. But in late 2007, the parent company of that protocol — also called BitTorrent — unveiled a potentially disruptive new use for its P2P technology: a platform that software providers and media companies can use to help customers download high-resolution files faster (and legally). By reducing distribution hurdles, BitTorrent will make online video and software sales increasingly viable in 2008 and will challenge the notion that the idiot box is the primary way to get your CSI fix.Fon
You pay for internet access at home, so why must you pay for it again at the coffee shop, the airport and the hotel? That frustration spawned Spanish Wi-Fi startup Fon. It’s a simple idea: Give and you shall receive. “Foneros” first agree to share their home wireless connections with other Fon customers using a special router, which splits the signal into public and private streams. In exchange, they get the privilege of using any of the network’s wireless signals anywhere in the world for free.
LinkedIn, a career-oriented social networking site, found 16 million users, yet until recently has been eclipsed by much larger, livelier competitors. Now, a much-needed upgrade has the 4-year-old startup looking pretty good after all. A new developer platform aims to bring LinkedIn networks to the web at large, starting with Business Week’s website, which will show your connections to any companies mentioned in news articles you’re reading. LinkedIn still emphasizes utility over frivolity, and that’s just the way we like it. Instead of virtual hugs and stripper name generators, expect the site to add “modules” that gather news and events from your industry. The dull-but-useful strategy seems to be working: LinkedIn projects revenues of nearly $100 million in 2008 — not too shabby compared to much larger Facebook’s estimated $150 million for 2007.For five more startups, go here.
Photo by erkinsahin.













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