Startup Bets Everything On New Year’s Eve
Jann Yogman is counting down to New Year’s Eve – but his numbers are going up.
Last year, the entrepreneur’s New York City startup, New Year’s Nation, hosted 5,000 guests at a national New Year’s Eve bash in five U.S. cities, all connected by streaming video on giant plasma screens. This year, he’s expecting 8,000 people in eight cities. His sales line: “Eight cities. Four time zones. One outrageous party.”
New Year’s Nation spends its entire year planning for just one night. With the help of a fleet of consultants, Yogman – for now the company’s sole employee – works full-time on the marketing and logistics of a live-broadcast, nationwide event.
New Year’s Nation’s selling point is its use of streaming media to unite partiers in disparate locations, allowing geographically separated friends and lovers to celebrate together, at least virtually.
Read more.
Photo by NYN.
IT Outsourcing | Web Development on January 3rd, 2008 4:04 am
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