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Pie Maker Strives To Keep Business Shipshape
Every mom has unique challenges, especially around the holidays. Avis Renshaw is no different.
She’s the mom of Mom’s Apple Pie, a four-store chain in Virginia. Each year she must cope with shipping shenanigans and overeager customers, especially during the holiday season when her business sees a huge spike in the amount of pies it ships across the country.
When Renshaw began a baking business, she didn’t envision that her pies would be a “must-have” for customers for the holidays.
“I never wanted to be a big business,” said Renshaw, who embarked on a career as an entrepreneur baker by cracking eggs with her husband and one-year-old daughter (now 27). “I don’t have designs to conquer the earth. I want to be a really damn good small business in my region.”
Although the demands of fulfilling end-of-year orders can be frantic, this holiday season has been an improvement, she said, because she’s been able to sleep under her desk for three hours each night.
Photo from Mom’s Apple Pie Company.
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