Time To Get Creative
When mornings break in New Orleans, a fleet of polished black trucks with tinted windows and shiny chrome wheels roar down city streets. Inside are workers in crisp black uniforms, ready to spill into the French Quarter and start their shift.
It’s a day in the life of garbage men. Not just any garbage men. These sharply dressed employees work for Sidney Torres, an entrepreneur who took an unusually stylish approach when he launched SDT Waste & Debris Services in 2005.
Others in the trash business might stick to gritty. But Torres went glam, not only dressing up his trucks and sweepers but also producing glitzy television commercials that include the jazzy, celebratory culture of the Big Easy. “Whether you’re the garbage man or a rock star, it’s about standing out from the rest,” says Torres, who credits the fashionable touch with driving revenues at SDT to an estimated $25 million this year.
A creative strategy can often give entrepreneurs an edge over the competition. Whether it’s thinking in opposites, like Torres did, or challenging assumptions, an innovative approach can land deals and hook customers.
Creativity doesn’t cost anything, but it can reap huge rewards.
Read more.
Photo by SDT Waste & Debris Services.
jaeda on July 25th, 2008 2:03 am
great idea he got there, very creative of him.. that’s example of being creative in your own way.
Leave a Reply