WalMart Introduces Search Engine Marketing
I wasn’t sure this was real, at first. I did a bit of snooping around, and dug around on the Sams Club website, and it is indeed true. They are, in fact, offering SEM services for folks wanting to advertise on Google.
Specifically with the AdSense program, WalMart wants to help unsuspecting newbie wares sellers on the internet with their advertising program. Your Sam’s branded advertisement can be yours for the low low price of $100 a month. And watch for falling prices! That could come down even more!
Seriously, though, I’m racking my brain here in an attempt to figure out the angle on this. Sam’s and WalMart are fairly decent in the search engine advertising department, theoretically.
Photo by Sams Club.
IT Outsourcing | Web Development on January 3rd, 2008 8:49 am
I guess for marketing the google adsense is the best way.
Jackson on January 6th, 2008 7:16 pm
I bet the angle is to better understand their customers. By having a hand in the marketing of their business customers they should be able to collect a fair amount of information about their needs (and cash flow).
marianne on March 3rd, 2009 8:03 am
Bernie Goldberg has an article appearing in Fusion Magazine and a new book about the media and their ’slobbering love affair’ with Barack Obama. Goldberg talks about the media’s undying love for the One and also how he’s been told Wal-Mart will not carry his book because it’s ‘anti-Obama.’ Bernie points out that his book is anti-media, not anti Obama. So if this is true, why would Wal-Mart refuse to sell the book? ( Transcript, Insider Audio)
WHY ???????????????????????????????????
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