Homegrown fashion label for plus-sized women, MS. READ (M) Sdn Bhd, plans to expand overseas via franchising.

Founder Helen Read said its boutique at the Pavillion here would be the company’s preparation to expand overseas using franchising.

‘This outlet is MS. READ‘s franchise prototype. We plan to venture into Indonesia this year via the franchise concept,’ she told reporters after the launch of its boutique at Pavillion here today by International Trade and Industry Minister Datuk Seri Rafidah Aziz.

She said the company, which currently has 14 outlets in Malaysia and one in Singapore, would open its first franchised shop in Kuching in March.

Originally posted by Cris Zimermann on January 9, 2008 in Franchise Site.


Related Posts