WHAM-O Taps Kid Inventors For Next Big Toy

Reuters:

2008 marks the 60th anniversary of WHAM-O, Inc., the originator of innovative outdoor fun, and its line-up of off-the-wall novelty items, classic “basic” toys and sporting goods that spark the imaginations of “kids” of all ages.

To salute its storied and sometimes “zany” history, WHAM-O is searching for its next great toy idea from its most
innovative and engaged audience - kids. Starting today, WHAM-O is launching its search for the next great WHAM-O toy invention with the kick-off of the “WHAM-O 60th Anniversary Kid Inventor Contest.”

The contest highlights the means from which many of WHAM-O’s greatest toy ideas were originated. The Frisbee came from inventor Walter Morrison who created the original Pluto Platter after playing a game of “toss” with a popcorn lid, while the inspiration for the Hula Hoop came from an Australian kids’ game involving bamboo rings and the bounce behind the Super Ball came from Norman Stingley, a chemical engineer who unwittingly created a plastic product that bounced uncontrollably.

For complete contest information, rules, guidelines and submission information, kids and their parents can go to the main contest page on WHAM-O’s website.

Photo by WHAM-O.

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