Tammy Cheskis is all packed up and heading West. Unlike the Hollywood stars she’ll be seeing, Cheskis is not traveling incognito.
Instead, she’s taking with her a shipment of her new product, The Incog-neato - a designer, waterproof protective padding to use for chairs, in cars and elsewhere - to promote among the famous and near-famous.
The two are participating in Jayneoni Moore’s “Boom Boom Room,” which is described as a “luxury baby and kids style villa” open to Golden Globe nominees, television or movie stars, top rock musicians, and paparazzo-magnet celebrities - as long as they have children.
Founded by Ms. Moore, a West Coast TV personality, the Boom Boom Room was established as a method of promoting baby fashions and high-quality products in connection with the festivities surrounding the Golen Globes.
“Celebrities have to sign up in advance for a product,” Ms. Cheskis said. “I’m taking about 90 Incog-neatos to give to those I’ve decided upon. In return, I get a photo with the celebrity, plus another shot of the celebrity showing off the product.”
The Incog-neato concept simmered in her mind for several years. Three years ago, she began experimenting with fabrics and quilting designs until she created a product that can hold several pints of liquid, can stay put on a bed without straps and looks good.
“Most waterproof bed sheets make a distinctive crinkly sound which embarrasses a child, and those things that set off an alarm when a kid wets the bed can really cause trauma,” she said. “The hospital bed pads are ugly.”
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Photo by Wendi Winters.
Inventor To Show Off Products In Hollywood
January 14, 2008 by Rich | 0 Comments
In Creativity, Invention, Marketing
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