Inventor To Show Off Products In Hollywood
Tammy Cheskis is all packed up and heading West. Unlike the Hollywood stars she’ll be seeing, Cheskis is not traveling incognito.
Instead, she’s taking with her a shipment of her new product, The Incog-neato – a designer, waterproof protective padding to use for chairs, in cars and elsewhere – to promote among the famous and near-famous.
The two are participating in Jayneoni Moore’s “Boom Boom Room,” which is described as a “luxury baby and kids style villa” open to Golden Globe nominees, television or movie stars, top rock musicians, and paparazzo-magnet celebrities – as long as they have children.
Founded by Ms. Moore, a West Coast TV personality, the Boom Boom Room was established as a method of promoting baby fashions and high-quality products in connection with the festivities surrounding the Golen Globes.
“Celebrities have to sign up in advance for a product,” Ms. Cheskis said. “I’m taking about 90 Incog-neatos to give to those I’ve decided upon. In return, I get a photo with the celebrity, plus another shot of the celebrity showing off the product.”
The Incog-neato concept simmered in her mind for several years. Three years ago, she began experimenting with fabrics and quilting designs until she created a product that can hold several pints of liquid, can stay put on a bed without straps and looks good.
“Most waterproof bed sheets make a distinctive crinkly sound which embarrasses a child, and those things that set off an alarm when a kid wets the bed can really cause trauma,” she said. “The hospital bed pads are ugly.”
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Photo by Wendi Winters.
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