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Entrepreneur Markets BBQ Sauce


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Derrell Croft is a blue jeans and a short-sleeved shirt kind of guy. He’s an everyman, a 63-year-old utility worker who talks with a Southern drawl only a Florida native could possess.

He’s also a genius, an artist really. But his masterpieces can be bought in four bottles for about four bucks.

Croft created a barbecue sauce 14 years ago, a sauce that he gave away in pint jars to his family and friends. Now, if he has it his way, you will soon find it in places like Publix and Winn-Dixie next to names like Heinz and Hellmann’s.

“This lady told me a few years ago it was about time I stopped giving this stuff away,” Croft said, grinning a bit. “We started finding out what it would take to do a mass production of it.”

Soon, Croft Farmhouse BBQ Sauce was born. After his original recipe, he created a hot version, then one basted in bourbon. All three, he says, are tomato based. He also made a mustard-based South Carolina style sauce.

All four, Croft said, have about 20 ingredients in them.

“It’s a lot of tomato, mustard, celery and molasses,” he said. “There may be a secret ingredient or two.”

Photo by Jannet Walsh.

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Comments

  • That is a home based business dream come true. If this guy needs investors, or if I knew him, I would probably want to invest in his business. People are always looking for new culinary flavours and recipes!

    http://www.homejobsite.com

  • HOW MUCH?

  • It certainly is a home business come true – good for him!

  • I found this article because I just bought a bottle at U Save and I thought it was spectacular… I bought the Mustard sauce, but it just tasted like spectacular BBQ sauce….
    I wanted to learn a little more of the company and caught this nice story…
    I’m going back tomorrow and grabbing a few more bottles to try…

  • I tried this bbq sauce at the flowertown festival and it was amazing, the mustard and hickory. I just moved to summerville, SC and I cannot find it anywhere! Any suggestions would be extremely appreciated

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