Entrepreneur Markets BBQ Sauce

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Q&A With Christmas Caroloke Creator

January 18, 2008 by Rich Whittle | 5 Comments

Star-Banner:

Derrell Croft is a blue jeans and a short-sleeved shirt kind of guy. He’s an everyman, a 63-year-old utility worker who talks with a Southern drawl only a Florida native could possess.

He’s also a genius, an artist really. But his masterpieces can be bought in four bottles for about four bucks.

Croft created a barbecue sauce 14 years ago, a sauce that he gave away in pint jars to his family and friends. Now, if he has it his way, you will soon find it in places like Publix and Winn-Dixie next to names like Heinz and Hellmann’s.

“This lady told me a few years ago it was about time I stopped giving this stuff away,” Croft said, grinning a bit. “We started finding out what it would take to do a mass production of it.”

Soon, Croft Farmhouse BBQ Sauce was born. After his original recipe, he created a hot version, then one basted in bourbon. All three, he says, are tomato based. He also made a mustard-based South Carolina style sauce.

All four, Croft said, have about 20 ingredients in them.

“It’s a lot of tomato, mustard, celery and molasses,” he said. “There may be a secret ingredient or two.”

Photo by Jannet Walsh.

In Uncategorized | 5 Comments
Tags: Food, Startup, Success