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Help, My New E-Store Has No Traffic!
Q: I created a business called NEK Body Essentials. It sells 100 percent natural, custom-scented body products for men, women and children. How can I generate more sales on the Internet?
A: Imagine that you open up a store half a mile off the highway, just far enough off the road where drivers can’t see your sign.
“That’s your situation,” says Robert McGarvey, author of How to Dot-Com: A Step By Step Guide to E-Commerce. “How do you expect someone to find the store when they don’t even know it’s there?”
Generating page awareness and page views is the issue. “You need to find ways to get listed and recognized in as many places as possible on the Internet,” he says.
Signing up with a search engine service like Google’s product search, which can specialize by location, is one way to get your company’s name in front of Internet users.
“Search engine optimization isn’t simple,” McGarvey warns. “All these sites in the beginning need to increase traffic and it’s so terribly hard – a never-ending battle, particularly if you don’t have a big brand. It breaks down to highlighting specific words on your website, so that when someone searches for ‘cocoa butter,’ instead of being the 44,000th site listed, you’re the first.”
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Photo by MSDesigns.
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Paul on May 2nd, 2008 4:44 am
No Traffic = No Sales
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