Hi! I'm Dane Carlson, and welcome to the Business Opportunities Weblog. I've been publishing this website, by myself, and sometimes with the help of others for over twelve years now. You'll notice two things about this site right away:

  • We have tons of content. In fact, since November 2011, I've published more than 26,000 posts on thousands of different business ideas and opportunities.
  • We don't sell much advertising. In late 2013, I realized that by selling advertising, what I was really selling was my readers. In 2014, I've already radically cut down on the number of ads and will hopefully keep cutting.

Wondering how to get your product into a big box store like Wal-Mart or Home Depot?

Fortune Small Business recommends using a middleman:

Matt Yubas, the owner of Yubas Consulting, a product marketing and development consultancy in Lubbock, Tex., suggests that you consider hiring a third-party business consultant to act on your behalf.

“Companies like Home Depot and Lowe’s prefer to deal directly with marketing consultants, rather than inventors, because they can speak their language,” he says.

If you’d rather do it yourself, Yubas advises that you target small, independent retailers during the initial stages of introducing your product to market. “Get in with the small home supply stores first,” he says. “That way, you can walk up to the store owner and pitch directly to him.”

Photo by Neubie.

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Originally posted by Dane Carlson on January 23, 2008 in Ideas.


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