Wondering how to get your product into a big box store like Wal-Mart or Home Depot?
Fortune Small Business recommends using a middleman:
Matt Yubas, the owner of Yubas Consulting, a product marketing and development consultancy in Lubbock, Tex., suggests that you consider hiring a third-party business consultant to act on your behalf.
“Companies like Home Depot and Lowe’s prefer to deal directly with marketing consultants, rather than inventors, because they can speak their language,” he says.
If you’d rather do it yourself, Yubas advises that you target small, independent retailers during the initial stages of introducing your product to market. “Get in with the small home supply stores first,” he says. “That way, you can walk up to the store owner and pitch directly to him.”
Photo by Neubie.
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