Wingstop will have a team at the Super Bowl this weekend in hopes of adding more former NFL players to its franchise rosters. The company that has sold over one billion of its award-winning wings is a title sponsor at the NFL Player Networking Event (PNE) Friday, Feb. 1 at the Hyatt Regency Scottsdale.

Now in its eighth year, the PNE is a sanctioned NFL Super Bowl event designed to help players transition from professional football into the business world. The event offers recruiting opportunities for corporations seeking athletes for future employees, endorsements and franchising opportunities.

Professional football and Wingstop franchises have been a winning combination for years.

Wingstop recently signed Cleveland Browns linebacker Willie McGinest and former NFL guard and tackle Ron Stone to franchise agreements. In addition, Hall of Fame quarterback Troy Aikman has been spokesman for the brand for 4 years.

‘Being a part of this exciting event just seemed like the natural progression for our brand,’ said Bruce Evans, vice president of franchise development for Wingstop. ‘The PNE helps active and former NFL players find business opportunities that are a right fit for both the player and the concept, and our franchise seems a natural fit.’

Originally posted by Cris Zimermann on January 30, 2008 in Franchise Site.


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