Munchable Ice Sells Like Hot Cakes

The Wall Street Journal:

When Kyle Burkhalter gets up in the morning, he goes into the kitchen and fixes himself a nice cup of ice.

The 24-year-old director of research for a Web site chews the ice in the car on his way to work in Atlanta. He downs two or three more cups before lunch. He orders ice from drive-thru windows and dips into the office ice machine. Sometimes, his tongue gets so numb he can barely talk to clients.

Still, he munches on. “It’s something that you want to do and you think about doing on a constant basis,” he says.

Ice isn’t just for chilling drinks anymore, or for packing fish and treating sprains. It’s a hot snack. Some Sonic Drive-In franchises sell it in cups and in bags to go. Ice-machine makers are competing to make the best chewable ice, with names like Chewblet, Nugget Ice and Pearl Ice. One manufacturer calls the ice-loving South the “Chew Belt.”

Ice chewers swap tips on Icechewing.com. A recipe for preparing the perfect cup of ice: Use a glass, not a plastic cup. Let crushed ice fuse in water. Drink the water. Shake the cup to loosen the ice. Dig in.

Read more.

Photo by Ilan Brat.

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