It’s Official, People Love Online Videos
It would seem people spent quite a lot of time in front of their computers in December watching online videos. According to the latest numbers from Comscore, a total of 141 million unique viewers, an increase of 2.5 million, watched 10,156,199,000 videos.
Who’s the king of online video? It’s likely very obvious, but if precise numbers are what you seek, numbers are what you’ll get. Dennis Bouchand of 901AM was kind enough to do the math, saving me getting out the abacus.
The winner is of course Google with a staggering 3,314,962,000 (32.6 percent of the total) views across their brands; 97 percent of those views were all on YouTube.
Second place was Fox Interactive Media (think MySpace) with 358,353,000 videos watched, or 10.8 percent as many as YouTube and Yahoo! was third with 340,409,000. (Do you think the competitors sit around their offices chanting, “We think we can, we think we can….” to the idea of catching up to YouTube?)
The lead YouTube is enjoying may appear insurmountable. And, well, it is. It would probably take a miracle for any of the other sites to catch them.
Eric Eldon of VentureBeat does point out that this surge in viewers, and number of views, seems to coincide with the current television writer’s strike that has seen TV ratings dropping from a lack of fresh content.
Photo by CraigPJ.
Jim O'Donnell on February 11th, 2008 12:37 pm
I love YouTube! It is the first place I go if I have a question about something because I’m a visual learner and video is easy for me to follow.
If you’re thinking of uploading your own videos on YouTube, check out this Squidoo Lens:
http://www.squidoo.com/youtuberight
If you want to check out some cool how-to videos on YouTube, start with this one by Common Craft:
http://www.youtube.com/watch?v=IKcqge8SvzQ
All of Common Crafts stuff is great!
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