Business Opportunities Weblog

February 18, 2008 by Rich Whittle | 1 Comment

PowerHomeBiz Small & Home Business Blog:

Ryan Allis, CEO of the marketing and online communications firm iContact Corp., in his book “Zero to One Million: How I Built a Company to 1 Million in Sales … And How You Can, Too” has a great section on what makes a product great.

According to Allis, the perfect product has the following attributes:

• It fulfills a need or want
• It has either niche market appeal or mass market appeal
• It has at least a 2:1 markup ratio; 5:1 or higher is optimal
• It has a high perceived value
• It must be replenished or repurchased by the consumer often
• It is easily up sold and cross-sold
• It has a related backend product

So how do you know if your product is great?

Read more.

Photo by McGraw-Hill.

In Sales, Startup, Value | 1 Comment