According to Redstone Advertising President Ray Haiber, ‘Many franchise companies have seen their Internet advertising and lead generation costs sky rocket over the last few years, sometimes even with diminishing results, and are actively seeking more cost effective venues to generate exposure and qualified franchise leads.’
Over the last 9 years Mr. Haiber has developed a network of web based franchise and business opportunity directories that he believes offers an affordable alternative to advertising on some of the better known and larger franchise directories on the Internet. As Mr. Haiber noted, ‘I don’t claim to generate nearly as much traffic as some of the larger players, but I strongly believe my focus on industry niches and offering very affordable rates more than offsets this factor.’ Read more.
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