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What’s Your GQ?


The Wall Street Journal:

You created a Web site for your business. You set up an e-commerce system to sell products online. You even created a blog. So why aren’t customers biting?

“You may have no GQ,” said Brent Leary at the Small Business Summit in New York. Mr. Leary is the co-founder of customer-relationship management-consulting firm CRM Essentials in Atlanta.

No, Mr. Leary isn’t referring to the men’s style magazine, but to your business’s “Google Quotient” or visibility and rank on popular search engines.

The best way to get noticed on Google? Establish yourself as an authority online in your niche. Here are four ways to get started:

1. Find publications and blogs by industry leaders and begin posting original thoughts regularly.

2. Review a book.

3. Choose your social-networking Web sites wisely.

4. Become an expert.

Photo by Google.

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