The Worlds Cheapest Car: Tata Nano
The best strategy isn’t always selling the most expensive car, but why not aim for the cheapest? The Tata Nano strives to become the world’s cheapest car.
Over the past year, Tata has been building hype for a car that would cost a mere 100,000 rupees (roughly $2,500) and bring automotive transportation to the mainstream Indian population. It has been nicknamed the “People’s Car.” Over the course of the New Delhi Auto Expo, which began this week, anticipation had grown to fever pitch.With the theme from “2001: A Space Odyssey” playing, Ratan Tata, chairman of Tata Motors drove the small white bubble car onto Tata’s show stage, where it joined two others.
The four-door Nano is a little over 10 feet long and nearly 5 feet wide. It is powered by a 623cc two-cylinder engine at the back of the car. With 33 horsepower, the Nano is capable of 65 miles an hour. Its four small wheels are at the absolute corners of the car to improve handling. There is a small trunk, big enough for a duffel bag.
IdeaLog on February 25th, 2008 11:05 am
And what about safety?
John on February 25th, 2008 3:35 pm
Yeah but cheap leaves out some stuff most of us might deem necessary. Check out the downside:
http://www.eyesonliving.com/2008/01/10/tata-motors-nano-worlds-cheapest-car/
Dane on February 25th, 2008 3:52 pm
These aren’t really downsides:
I know plenty of people who drive cars without these features.
John on February 27th, 2008 8:26 am
@Dane
True, but if you read on, things like “wheel bearings wearing out at speeds over 45mph” might not be desirable.
Also, I’ve driven cars without many of these features, in fact some of them didn’t used to be available.
However, these days people are used to things like anti-lock brakes, and discovering the difference in not having them while in a slide on a wet road might create the makings of a accident.
In the end I note that at its price, the Nano may offer cheap, even almost disposable transportation.
The real issue is folks need to understand the good and bad of what their buying.
The Nano isn’t just a cheap version of what most people drive, it’s a very different car. In fact its not all that easy anymore to find a good motorcycle at that price.
zuhaib ahmad shamsi on October 14th, 2008 1:14 am
dear,
sir,
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thanking you
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zuhaib ahmad shamsi.
Rohit Agrawal on January 17th, 2009 11:44 pm
Hi,
We are interested in Tata Nano Franchise in Sehore(M.P.)
Can any one help us to kickoff it?
We have good money back support and also have good place for opening showroom.
Please contact us at
M/s Raghunath Moolchand Agrawal
Pan Choraha Main Road Sehore
Madhya Pradesh
9763315036
9893198697
Manikant Das on March 14th, 2009 5:27 am
Dear sir,
I am myself Manikant Das. I am intrested
your Tata Nano car franchise. I have good money suuport ,with great showroom place (1000 square feet),beside N.H-31,Dist.-Purnea, State-(Bihar)
Plz contact us-09199819629
09801465395.
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