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Stay-At-Home Moms Building Their Own Empires


CBS11TV.com:

Baby Einstein DVDs were created by one. So was a Dallas-based make-up giant. Stay-at-home moms are proving they can do more than raise children.

Those who’ve done it say all you need is a good idea, great support and a little faith. Then you’ll be well on your way to becoming a “mompreneur.”

Nicole Burfield of Mckinney said she loves being a stay at home mom with her 10-month-old daughter Bailey. She went to college, but said she always knew she wanted to be a stay at home mom. But while Bailey sleeps, Burfield changes from mom to driven business owner. When Bailey was 2-months-old, Burfield had an idea for a new invention.

“She had these cute little socks that were my favorite that I wanted her to wear all the time,” Burfield said. “So I created something for them to say on.”

She developed a sock strap prototype and began showing her friends. After receiving rave reviews from friends, her husband suggested they open a Web site and start selling the product. That’s when Baby Socks Appeal was born.

Burfield joins a growing number of women who are building their own empires while staying home with their kids.

“I do what I can, when I can,” she said. “And that’s usually at night when she’s sleeping.”

Mompreneurs are beginning to flood the marketplace with new products and services. Patricia Cobe, coauthor of the book “Mompreneuers Online,” estimates there are more than 10-million in the U.S.

Image from Baby Socks Appeal.

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