Hi! I'm Dane Carlson, and welcome to the Business Opportunities Weblog. I've been publishing this website, by myself, and sometimes with the help of others for over twelve years now. You'll notice two things about this site right away:

  • We have tons of content. In fact, since November 2011, I've published more than 26,000 posts on thousands of different business ideas and opportunities.
  • We don't sell much advertising. In late 2013, I realized that by selling advertising, what I was really selling was my readers. In 2014, I've already radically cut down on the number of ads and will hopefully keep cutting.

A reader wrote:

I’ve stumbled upon your blog and was wondering if you cared to share a bit of your business plan to a fellow entrepreneur. Obviously, a very successful website, based on the percentage dedicated to advertising, but I was wondering what your success rate was with google adsense vs. the independent advertising revenue. I notice a link for advertisers to contact about rates, but do you actually handle that part of your business, or is that a 3rd party as well.

Am I missing anything, or is your revenue strictly driven by click thru advertising?

You’re absolutely correct. I make all my revenue via advertising. Both third party and Google. All of my third party advertising is view based, and not based on clicks.

I handle the static 125×125 banners in the sidebar manually (and keep all of the money), and Federated Media handles the large banner CPM advertising at the top (they keep a portion).

Direct ad sales are much more profitable than Adsense.

Are you looking to create a competing site? :)

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Originally posted by Dane Carlson on March 5, 2008 in Ideas.

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