Hi! I'm Dane Carlson, and welcome to the Business Opportunities Weblog. I've been publishing this website, by myself, and sometimes with the help of others for over twelve years now. You'll notice two things about this site right away:
A reader wrote:
I’ve stumbled upon your blog and was wondering if you cared to share a bit of your business plan to a fellow entrepreneur. Obviously, a very successful website, based on the percentage dedicated to advertising, but I was wondering what your success rate was with google adsense vs. the independent advertising revenue. I notice a link for advertisers to contact about rates, but do you actually handle that part of your business, or is that a 3rd party as well.
Am I missing anything, or is your revenue strictly driven by click thru advertising?
You’re absolutely correct. I make all my revenue via advertising. Both third party and Google. All of my third party advertising is view based, and not based on clicks.
I handle the static 125×125 banners in the sidebar manually (and keep all of the money), and Federated Media handles the large banner CPM advertising at the top (they keep a portion).
Direct ad sales are much more profitable than Adsense.
Are you looking to create a competing site? :)