Spend Your Marketing Dollars Wisely

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March 5, 2008 by Rich Whittle | 0 Comments

Rhonda Abrams At Gannett Services:

You’re launching a new business and you need customers. You know you have to spend some real money on a marketing campaign to start generating sales. You’re ready to get going. Let’s start advertising!

But wait just a minute. Before you get out your checkbook, take a bit of time to determine what exactly you want to achieve with your marketing campaign.

The major objectives of marketing campaigns are:

* Awareness
* Action.
* Brand building.
* Affiliation.
* Attitude.
* Announcement.

Once you know your objectives, figure out the marketing tactics you’ll use to achieve those objectives.

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Photo by bobrusk.