Work It, Mom Offers Tips For Working Mothers To Gain Flexibility And Balance Work-Life
Working moms change careers and start their own businesses as a way to gain more flexibility and work-life balance. Members of Work It, Mom, an online community dedicated specifically to working mothers, recently shared their inspiration and reasons for becoming entrepreneurs. While many have always wanted to start their own business, having kids and wanting a job that is flexible and allows them to continue to work and to spend time with their kids motivated them to take the plunge.
Yvette Segal quit her career as a fashion executive to launch a new business after becoming a mom. “The business I was in before I had kids was not very family friendly. When I had my son I was spending long hours at the office and felt like I was missing so much. As soon as he was born, I knew I wanted to find a way to work and be able to see him more,” says Segal.
Yvette came up with an idea to create an online community centered around kids’ wish lists and is currently working on launching My Kids Registry from her home. “It is really hard being home with kids and at the same time you are trying to launch a business with no help. Next year my daughter will be in preschool so I’ll have more time to dedicate to it. Still, I am thrilled I am doing it.”
Gaining more flexibility while continuing to work and doing something she was passionate about inspired Nataly Kogan to create Work It, Mom in the first place. She had a successful career as a venture capitalist in New York but saw her daughter for just a half hour on some days.
“I’d always wanted to launch my own business and doing something that gave me more flexibility to spend more time with my daughter was the final push that I needed,” states Kogan. “I work harder than I ever have, but I get to choose the 80 hours a week when I work. Being able to see my daughter more, get to know her teachers, be part of her life- it’s priceless and I’m willing to work until 3am to make it happen.”
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