IiNet Targets Home Office
Australia’s third-largest internet service provider has announced plans to boost its focus on the “neglected” small business and home office sectors, unveiling a new voice over internet protocol (VoIP) service to diversify from its traditional retail base.
Perth-based iiNet, which last week posted a 34.6 per cent rise in profit to $9.61 million, said adding small business services to its retail base would provide opportunities for revenue growth in the mid-term.
IiNet founder and managing director Michael Malone said the small business sector contributed about 10 per cent to the company’s revenue mix.
“We’re going to start small and ramp up. It will probably be a couple of years before it’s a meaningful contributor financially,” he said.
Mr Malone said that small-business operators’ appetite for more sophisticated telecommunications services had increased significantly.
Over the coming six months, iiNet also plans to roll out video-calling and conferencing services.
These changes iiNet is going through will benefit the people who run their businesses from home by giving them a new option to look at. When most companies offer a new product that’s business based, they’re generally directing it towards medium to large businesses. It’s nice to see a company take a second look at the very important small home business and offer something they can use.
Image from FreePhoto.com.
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