Archive for March 9th, 2008

Beautiful Business Model Beautiful Business Model

News.com.au: It’s hard work creating a cult beauty brand that has celebrity devotees like Victoria Beckham, Keira Knightly, Mischa Barton and Cameron Diaz. And even harder to attract their attention for free, which is what Shelley Barrett’s company, ModelCo, has done in just five years. The company’s 125 products are sold in 500 department stores [...]