From preparing the kind of business you want to run to fine-tuning your image and conflict management style, the inspiring stories and advice offered in the following book will help women entrepreneurs take their businesses to the next level (even if it’s just the first).The Boss of You: Everything a Woman Needs to Start, Run and Maintain Her Own Business By Emira Mears and Lauren Bacon.
Who should read it: First-time women entrepreneurs who like the idea of starting small and working with people they know.
Why this book stands out: Few business books have the courage to go for the humble angle that this one does. Before creating their startup, Raised Eyebrow Web Studio, authors Mears and Bacon noticed that every business book “seemed to assume that every businessperson was pushing for big growth, plenty of staff and massive profits.” The authors, however, took a different approach. “We knew that we wanted to start out small (just the two of us), work with people we loved and grow at a sustainable rate over time while still being paid what we were worth.”
Because it doesn’t give the mainstream “grow big and fast” message on business, the book offers unconventional advice on running a business where every aspect of it is close to your heart.
Photo by Seal Press.
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