Rhonda Abrams At Gannett News Service:
Is your Web site working for you? Do you even have a Web site yet? Since many clients and customers won’t do business with a company unless they can first check them out on the Web, even a very simple Web site adds credibility to your business, leading to increased sales.
Make sure, however, that your Web site is working for you. Fortunately, that’s fairly simple. In a nutshell, here’s what you want a business Web site to do:
- Provide basic information about your business, products and services.
- Answer typical customer questions or concerns.
- Motivate people to buy or use your services.
If you’re more ambitious, you may actually want to sell stuff from your Web site — in other words, engage in “e-commerce.”
To make sure you’ve got an effective business Web site, I’ve put together a checklist of what you should — and should not — put on yours.
Read more.
Photo by Scyza.
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