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Biz Books: Birthing the Elephant: The Woman’s Go-For-It! Guide to Overcoming the Big Challenges of Launching a Business
From preparing the kind of business you want to run to fine-tuning your image and conflict management style, the inspiring stories and advice offered in the following book will help women entrepreneurs take their businesses to the next level (even if it’s just the first).
Birthing the Elephant: The Woman’s Go-For-It! Guide to Overcoming the Big Challenges of Launching a Business By Karin Abarbanel and Bruce Freeman.
Who should read it: Women preparing themselves for the psychological and emotional strains of starting a business.
Why this book stands out: Instead of focusing on the typical startup challenges, this book homes in on preparing your psyche to overcome the startup challenges. The exclamation point-heavy success coach voice used throughout the book can get corny, but the inspiring stories from role models like Bobbi Brown, Liz Lange and Lisa Druxman (our own Mompreneur columnist) make up for it.
Authors Abarbanel and Freeman say surviving the emotional roller coaster of a startup means finding a new rhythm in your lifestyle. To help establish that rhythm–and give you the faith that you can even find it–the book breaks down the process and offers case studies taken from the stories of experienced entrepreneurs.
Photo by Ten Speed Press.
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