Every business can apply the rules that make eCommerce sites more effective to make more local sales of products or services. There’s a lesser known secret about how your web site can drive offline sales that eCommerce practices make more clear: the secret is that good web sites influence almost $3.5 dollars of in store sales for every dollar spent online in a purchase. Three to one results should get your attention.eCommerce has a way of driving sophistication in your web site design, offer, and ease of use (usability) honed from watching online shopping carts be abadoned or one sales offer beating the pants off a similar offer that was your worst performer. There’s a constant feedback look in the form of sales made and lost that keeps you honest. Since you’re focused on the transaction of a sale, your web site represents your business more like a star sales person, rather than the static brochure (read dull) that most local web sites are modeled after.
What should you do about it?
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Photo by MSDesigns.
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