Starting a First Time Fitness Business


Kerrie DiGiovanni and Derek DiGiovanni decided to start their own business CoachMeFit, with very little business exprience. Kerrie is a stay at home mom, while Derek worked as a certified trainer and PE teacher.

CoachMeFit provides personalized fitness training in a semi-private setting. Unlike many fitness centers where people are just members, at CoachMeFit people work one on one with a personal trainer to meet specific fitness goals.

When did your business start?
We are just opening in Birmingham this month. We are the first and only franchise of the Ann Arbor studio which has been around for about 5 years but only recently started franchising their idea.

Where did you get the start-up money?
We received a Small Business Association loan.

What were you doing before this, and is this your first business start-up?
This is our first business.

Currently, I am a stay-at-home mom for our three children. Prior to this, I was an employee at Visteon Automotive. I held various positions there ranging from a manufacturing engineer to a sales account representative.

What advice have you been given?
It seems like people always told us to hire great employees, so we have tried to surround ourselves with positive and energetic people. Our managing trainer, who will run the studio during the day, not only has a very impressive personal training resume but a very inspiring and pleasant attitude.

What are your goals for the first two years?
Of course we would hope to be profitable, but we sincerely want to help people make a positive change in their lives. We want to be available to the people who just don’t, won’t or can’t work out on their own.

Photo via healthclubresale.

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