Taking Care Of Business

The Wall Street Journal:

Picture a franchise and you probably don’t think of a company that helps tend to the elderly and infirm.

In-home care certainly is more complex than burger-flipping, and it seems like an unlikely fit for the franchise business model. But the sector has become one of franchising’s fastest-growing corners.

As the elderly population explodes, families are increasingly turning to in-home care for help, experts say. Such operations provide the elderly or infirm with help running their daily lives, including bathing, cooking, light housework, running errands and sometimes dispensing medication.

And franchisers are responding to the demand. Between 2002 and 2007,… read on.

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