Archive for March 27th, 2008
European Business Leaders Call For A Simplified Patent Process
ITNews: Europe’s 500, the association of the European top growth companies, calls upon the European Commission and the Member States to introduce a simplified central patent application process for the EU. At present, inventors in Europe are required to complete 27 separate registration processes in many languages across the EU27 and the cost of obtaining [...]
Moms Do Their Thing With A Baby Sling
Contra Costa Times: When Alicia Shaffer’s son Campbell was born in 2004, she was thrilled with the baby, but less than pleased with the alternatives for carrying the infant around. So the Pleasanton mom designed a baby sling, and before she knew it, a business was born. Shaffer designed her own sling because she didn’t [...]
Medical Advice For Curious Moms
Maryland Community Newspapers Online: It all started when Jamie Freishtat and Rachel Schreiber realized that they were becoming the go-to moms for friends in search of health advice for their kids. The two women, both mothers of two young sons and doctors who first met in medical school, said they often found themselves giving quick [...]
Life Is Like A Salon And Spa For Mom/Daughter Team
Press & Argus: Connie Kraska and her daughter, Colleen Kraska, have opened a unique combination business at the Sommer Breeze Salon and Day Spa in Brighton. Connie’s enterprise is called Soak Away the Pounds, offering what she calls “the strongest foot-detox system available today.” It’s an ionic detoxification bath for the feet that she says [...]
The New York Times: Businesses, large and small, will be directly helped by the new economic stimulus legislation passed by Congress. But small businesses, in particular, may get the biggest lift indirectly — from consumers spending their tax rebates. The $168 billion measure, which was approved by both houses of Congress with uncommon swiftness, includes [...]
Secret No. 7: Sell Consciously
Inc.: How often do we sell? If we counted out the time we are actually in front of a customer, it would probably surprise you. Most sales professionals are only with a client less than two hours per day. The reality is, we do so little selling there it’s hardly worth mentioning. So where do [...]
Custom Labels Create New Niche
The Seattle Times: One evening, while Namshin Kim, was trying on clothes at Nordstrom, a salesperson offered her a bottle of water with the store’s label. Pleased with the freebie, she took it with her as she left. “I’m happy,’’ she said, nursing the 8-ounce bottle at a table just outside the store. “I like [...]
Tips For Marketing Your Service Biz
Entrepreneur.com: Most Americans can’t get through a single week without purchasing a service from a small business. Whether they’re visiting the neighborhood car wash, having an office painted, or getting a home refrigerator repaired, they need the services of a local entrepreneur. It’s the local, one-to-one aspect of service marketing that makes it so different [...]
