I’ve never understood the giant green dragons and purple gorillas that you see on the side of the road from time to time.
Oh, I know they’re they’re for a reason. I just don’t see their appeal to car dealers or their use as a marketing tool. I mean, has anyone ever been driving down the street, seen one of these things on the side of the road and felt suddenly compelled to pull into a dealership and drop $20,000?
Somebody else in the business explained it this way: With their big blowups, dealerships are operating on the same principal as TV networks that run silly game shows or outrageous reality television rather than programs such as 60 Minutes. It’s all about attracting attention.
Image via balloonco
Kriss Fuller on April 1st, 2008 at 11:50 am
Well as I often advise my clients, sometimes customers are less interested in what you have to say about the product that how it looks and how it catches their attention. It’s all about strategy and this is definitely one that works for some businesses.