“Remember the Hook” When Marketing Small Biz
Have you ever been fishing or seen how fishing is done? Without some sort of “hooking” device, very little fish would be caught (most do not just jump into the boat willingly). The same is true in selling your product line. Even when you have the most wanted product around, if you do not inform customers where to buy it (the hook in this example), you will see very little quantity sold.
When you think of a hook, remember, it is to grab the client’s attention long enough for the sales process to begin between the buyer and seller. The hook is not meant to make anyone buy on the spot (but it could), rather the hook’s goal is to have the clients open up their minds and communicate (verbally and/or non-verbally) to you, “I am interested in potentially buying your product.
By having different hooks in the marketplace, your business unit increases the opportunity to produce sales across a vast number of potential demographics.
Photo by colodio.
joshua on March 28th, 2008 10:34 am
I agree with you. marketing is an evergreen field.
angel on March 31st, 2008 8:20 am
is great
http://ciudadtech.blogspot.com
Linda P. Morton on April 10th, 2008 11:33 am
I agree that you can’t sell without a hook.
I would add that the more your hook is designed to appeal specifically to your target market, the more likely it will work effectively.
To design hooks, messages and even web sites to appeal to your target market, you need to learn everything possible about your target market.
For business owners who want finished target market profiles, I offer 20 at the site linked.
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