Hi! I'm Dane Carlson, and welcome to the Business Opportunities Weblog. I've been publishing this website, by myself, and sometimes with the help of others for over twelve years now. You'll notice two things about this site right away:

  • We have tons of content. In fact, since November 2011, I've published more than 26,000 posts on thousands of different business ideas and opportunities.
  • We don't sell much advertising. In late 2013, I realized that by selling advertising, what I was really selling was my readers. In 2014, I've already radically cut down on the number of ads and will hopefully keep cutting.

The Profit Repairman:

Have you ever been fishing or seen how fishing is done? Without some sort of “hooking” device, very little fish would be caught (most do not just jump into the boat willingly). The same is true in selling your product line. Even when you have the most wanted product around, if you do not inform customers where to buy it (the hook in this example), you will see very little quantity sold.

When you think of a hook, remember, it is to grab the client’s attention long enough for the sales process to begin between the buyer and seller. The hook is not meant to make anyone buy on the spot (but it could), rather the hook’s goal is to have the clients open up their minds and communicate (verbally and/or non-verbally) to you, “I am interested in potentially buying your product.

By having different hooks in the marketplace, your business unit increases the opportunity to produce sales across a vast number of potential demographics.

Photo by colodio.

About these ads

Originally posted by Rich Whittle on March 28, 2008 in Ideas.


Related Posts

import export business
BluePromoCode - Fast, reliable coupons