Before she lets them shoot her little pink stun gun, Dana Shafman ushers her new friends to the living room sofa for a serious chat about the fears she believes they all share.
“The worst nightmare for me is, while I’m sleeping, someone coming in my home,” Shafman tells the group, drawing a few solemn nods from the gathered women. Shafman, 34, of Phoenix, says she knows how they feel. She used to stash knives under her pillow for protection.
Not anymore, she says, welcoming them to her Taser party.
On the coffee table, Shafman has spread Taser International’s C2 “personal protector,” a weapon the company is marketing to the public. It doesn’t take long before the women are lined up in the hallway, whooping as they take turns blasting at a metallic target.
“C’mon!” she says. “Give it a shot.”
Shafman is not an employee of Taser International, based in Scottsdale, Ariz. She is an independent entrepreneur who has been selling the stun guns the way her mother’s generation sold Tupperware storage containers.
A lot of people, especially women, need time to get comfortable with a unique product like Taser before they will consider buying one, Shafman said.
So the Taser party was born.
Shafman said she has sold about 30 guns per month at $349.99 since her first Taser party on Oct. 15. She does not get a commission from Taser. Instead, Shafman said she gets a discounted dealer rate for the units and keeps the difference.
Photo by Ross D. Franklin.