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Boomers Eye Own Business In Retirement


Houston Chronicle:

Q: I’m an early baby boomer and am thinking about leaving my corporate job to open a business of my own. Do you have any advice?

A: You are not alone. Many of America’s 77 million baby boomers contemplating retirement are finding that slowing down is the last thing they want to do.

They’re seeking outlets for their experience, energy and drive that will be personally and financially rewarding, while also providing the flexibility and direction they might not have enjoyed in their previous careers.

Statistics show that of the nation’s 10.9 million self-employed workers, the largest category, 25 percent, is boomers 45 to 54.

As with entrepreneurship at any other age, a boomer’s entrepreneurial direction has many influences, such as interests, knowledge, location, financial resources and personality.

Some may relish the challenge of building a new business and working as many hours as they did before retiring.

For example, Mature Resources at www.matureresources.org, an online magazine that covers a wide range of issues related to aging, contains a business section with articles related to entrepreneurs over 50.

Marketing consultant Andrea Stenberg has started a blog at thebabyboomerentrepreneur.com, which provides small-business marketing strategies and motivation aimed at aspiring 40-plus entrepreneurs.

Another resource is All Business at allbusiness.com, an online service that helps address real-world business questions and presents practical solutions. Similarly, the Learning Center page of My New Venture at mynewventure.com has a section specifically for retirement-bound boomers.

For women considering post-retirement careers in small business, the TIP$, or Turning Ideas into Profits, Mid-Life Women’s Business Community offers free information, tools, support and networking opportunities. The Web site is www.tipscommunity.com.

Photo by mjamesno.

   

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