The best way to think of an idea is to consider things that upset you or cause problems in your daily life. Don’t think of products, think of problems.
Come up with answers to the following:
- What frustrates you?
- What things slow you down or cause bottlenecks?
- In your everyday life, what bothers you?Answers may be things like:
- I hate standing in a line of 10 grocery carts at the grocery store.
- I hate that stuff doesn’t flush down the toilet
- I hate that I have to take garbage bags out so much to the dumpster
- I hate that when I use an umbrella in the rain, it stays wet when I bring it inside.Then think of a solution to the problems:
- A product or system which automates or speeds up grocery lines
- A consumer version of a portable trash compactor
- A plastic sleeve that rolls down the umbrella and wipes the excess water offStart with problems and work your way towards solutions. You’ll find it is much easier to find a market need by first identifying what the problem is.
Image via discoveryeducation
irene on April 3rd, 2008 at 9:33 am
As long as what i’ve done before, it’s to hard to sell online. I don’t know why, some method already used but that’s no lucky on me.
Celeste on April 5th, 2008 at 8:08 am
Yes, this can be applied to the web world as well. There seem to be as many products and services imaginable for us to use online and yet we still have ideas for improvement. Many times we just make suggestions to the site or we spout off somewhere else if it is really annoying. I’m sure if you take advice int his post, you will find a new idea for online as well.
suresh on April 5th, 2008 at 10:04 am
Nice post and well planned.
The daily needs of our surrounding people opens doors for new opportunities.
Hans on April 5th, 2008 at 10:06 pm
never thinking about this before, inspirational to think some new business to do