Alexandra Eisler can still remember the day it occurred to her that she really could have it all – a family, a business and a life filled with the kind of work that she calls fun.
“I remember I was on assignment for my government job in the Cotswolds, visiting a family that made preserves. There was this intoxicatingly delicious aroma of beet greens and horseradish, and the kids were running around. There they were, hard at work – and loving it. That day stuck in my head because it made me realize that’s what I wanted.”
Years later, after Eisler had become a mom herself, she decided it was time to quit the 9-to-5 and grab the dream.
“I had three ideas for a home business. Jam, cheese or beer. I have a passion for all three, but I decided on jam.” For months, she and her husband, Tim, tweaked recipes until they were ready to launch Kensington Marmalade, a line of homemade spreads made from local fruit.
The Eislers, who now cook up at least 50 pounds of fruit to sell each week, are part of a growing trend here in the Bay Area – of people chucking their business suits and briefcases in exchange for the family-friendly – and potentially lucrative – business of making and selling their own food products.
Vince Scalise, senior market manager for Pacific Coast Farmers’ Markets, says new food startups are applying to sell at his markets in record numbers. “We’ve always had a good number, but the number of applications is way up. I think it’s because people are losing their jobs and deciding to do something completely different.” Although it takes a lot of energy and resources to plant and grow a food business, he says the Eislers are not off-base in hoping that their efforts will pay off.
“Selling at the farmers market opens a lot of doors,” Scalise says. “Aidell’s Sausage started with us, and now look at them.” Contra Costa Farmers’ Market launched Bakesale Betty’s, one of the hottest new bake shops in the Berkeley area.
Besides a lot of hard work, he says, the key to growing a great business is to start with an outstanding recipe that seems to have mass appeal.
Can we solve the #1 Business problem people have today? Yes -- and the answer is simple...
The coffee vending business is your opportunity to cash in on the 30 billion dollar coffee industry.
World's largest co-ed fitness franchise, Anytime Fitness can leverage its tried and true...
Lia Sophia products have become a benchmark in quality and design for other companies...
PromoSlam has a mission to develop real solutions for individuals and families
HUMAN stands for "Helping Unite Mankind And Nutrition" and we started the Healthy Vending Industry back in 2003
Origami Owl serves as a vibrant and beautifully beaded inspiration to aspiring independent business owners.
Coaching is a high-margin business where you can utilize your sales and/or business experience.
With 2,000 locations open or in development in 15 countries, Snap Fitness is the top choice
Amazing opportunity for only $500 in an industry that is prime for sales.