An MLM entrepreneur is pretty hard. There are some that start it themselves and there are the ones where people join. The people that create an MLM in genius because they create a company that grows by itself and promotes its product in a very unique approach. They pay people to recruit customers and independent contractors. It's kind of like affiliate marketing but in real life.Multi-level marketing (MLM) also referred to as Network Marketing is a business distribution model that allows a parent multi-level marketing company to market their products directly to consumers by means of relationship referral and direct selling.