Unlikely Places For Eureka Moments: Netflix

April 4, 2008 by Rich | 0 Comments
In Brainstorm, Ideas, Invention


Wired:

Reed Hastings
Founder and CEO of Netflix
Canyon Video
La Honda, California

“I had a big late fee for Apollo 13. It was six weeks late, and I owed the video store $40. I had misplaced the cassette. It was all my fault. I didn’t want to tell my wife about it. And I said to myself, ‘I’m going to compromise the integrity of my marriage over a late fee’ … I started thinking, ‘How come movie rentals don’t work like a health club, where, whether you use it a lot or a little, you get the same charge?’”

Photo by Nick Waplington.

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