Unlock Your Company’s Creativity
Innovation is one of those sexy-squishy words that big companies throw around in splashy ad campaigns and white papers. Innovation implies new stuff; new stuff implies growth; and growth implies higher stock prices and beach houses in the Hamptons.
But innovation isn’t just the province of the big. Just because small companies don’t command multimillion-dollar research and development budgets doesn’t mean they don’t have to innovate. On the contrary, they have to be even more creative, in every aspect of their business, to compete. It’s not easy.
“Small firms are often so busy keeping up with what’s now that it’s difficult to think of what’s next,” says Gibson. “But what’s next is critical.”
The good news is that innovation isn’t purely a function of brain wattage and fat research budgets, says Gibson. Innovation lurks within myriad nooks and crannies of any company–from the receptionist to the head of information technology. And while running a full-fledged democracy is impractical, employees at every level should have a way to share their ideas.
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Photo by musicforchange.com.
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