Why Women Sell Better

Greg Winston At Inc.:

I’m a born-again feminist. Yes, I know, that’s a pretty strong admission for a guy. But if my years of sales training have taught me anything, it’s the power women have in sales. There are some companies and industries — such as real estate, insurance, office equipment — that have picked up on this and capitalized on it, but there are many more that need to embrace the power of women.

There are some very good reasons why I believe woman are better suited for selling. Among them:

• In their personal lives and in business they tend to create relationships better.
• They tend to sell based on personal input and business input rather than just business.
• They listen.
• They don’t have a sales history that they are tied to, so “new” works for them.
• In many areas, women who are good in sales are still enough of a rarity to create a buzz.

I’m not suggesting that this is earth shaking news. But here’s the thing: As a sales teacher, I continually run into companies that continue to operate with male-dominated sales teams.

Photo by Foxicat.

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