Business Opportunities Weblog

April 9, 2008 by Rich Whittle | 2 Comments

SearchEngineWatch.com

OK, everyone knows the nearly mythological powers of social media to help grow long term site equity. Link building comes to mind immediately to most. Traffic waves can carry motivated visitors who might subscribe to your feed, engage in comment threads, complain about how bad your company sucks, and/or rave about fantastic customer service. It’s all good.

Here’s a few ways to get hands plenty dirty and flow cash in the first quarter of your initial social media forays:

Social PPC starts with Facebook if your demographic includes 14-26 year olds. Make no mistake; savvy clients are making millions of dollars in the space. Drill down into the Facebook social graph and you’ll find fascinating PPC categories (aimClear has charted about 10,000 preset interest-categories on the USA Facebook PPC social graph.)

Anything in the pop culture, sports, music, education categories fly really well. Software, games, kissy, and in some cases even an emerging young corporate mindset can work. FB is noisy, applications are really annoying, and sometimes carefully crafted PPC works very sweetly amongst the clutter. Make it go Ka CHING$$$ the first day with landing pages segmented by interest categories (Buzz Pockets) rather than keywords.

Other communities have different gateways to insert paid advertising. StumbleUpon, Digg, MySpace, and LinkedIn have advertising options. Whatever the community there is nearly always some paid method to insert advertising by way of a the site’s own and/or major ad platform partners like Google, MSN and/or Yahoo. Some communities use multiple ad platforms, both internal and third party.

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Photo by Marinela.

In Internet, Money, Social Network | 2 Comments