It took a personal scare five years ago to prompt Sarah Neal to start her new business.
The 42-year-old Nanaimo resident was visiting a busy Calgary shopping mall in 2003 when she looked around and couldn’t see her three-year-old son.
Although the boy had simply wandered off and was found a short time later, the incident made Neal realize the importance of children wearing identification bracelets to help them out in such an emergency.
So in July 2005 she started a home-based company with husband Gary Neal, selling colourful personal identification bracelets that kids don’t mind wearing.
Today, Vital ID – which saw sales revenues of $130,000 last year (up from $20,000 in 2006) – is selling the bracelets throughout the world.
And although it began as a niche market for children, Vital ID has grown to include medical and pet identification bracelets, with Sport ID options that strap onto running shoes and helmets.
“It was one of the worst 15 minutes of my life,” recalled Neal in an interview about the time her son went missing. “I felt sick. He was too young to communicate. Then I started looking at ideas, something he could show someone. I looked on the Internet and there was only one product at the time.
And I thought I could do better. So, I pulled out the sewing machine and started developing them [and] selling them to children’s websites.”
e² Young Engineers
Build Your Tomorrow. Today! CLICK HERE TO VISIT OUR WEBSITE Background: We are e² Young Engineers Young Engineers enrichment programs combine education + entertainment = edutainment. We created a variety of different programs that can be used to teach science, technology, engineering, math (STEM). Children joining our educational community can learn and enjoy arithmetic, physics, […]
Motiply Mobile App Business
Make Money – Start a MOBILE APP Business Mobile websites are hot and in demand like never before thanks to the explosion of mobile devices such as smartphones and tablets. Businesses are paying BIG money for mobile website and app design and now YOU can get a piece of the action! The With our training […]
Open A Boutique
FREE e-Book “How to open a Boutique” online or brick and mortar – Includes Industry Insider Secrets!!