He Built This Biz On Rock ‘N Roll

Fortune Small Business:

If you think you can’t launch a business in these tough times, think again. I recently met an entrepreneur who confirmed my belief that anything is possible if you have the right idea and sufficient passion.

A few weeks back, I listed some office furniture on Craigslist. A friendly guy named Jason Gittinger responded moments later. He was on the prowl for a good deal. Gittinger described himself as “just a drummer” but also mentioned that he was starting a business.

Based in Royal Oak, Mich., The Detroit School of Rock and Pop Music is Gittinger’s dream business come true. The newfangled music school launches this week and promises to eliminate much of the drudgery of learning to play an instrument.

Instead of traditional music lessons, Gittinger’s for-profit school immerses students in an actual five-member band of similarly skilled wannabes who jam together regularly, supplemented by practice sessions with a “music mentor.”

While the secret ingredient to Gittinger’s business plan is this fun factor, the secret to getting the business off the ground – even in spite of the tough economic time – has been his passion.

Read more.

Editor’s note: I wonder if Gittinger got the inspiration for his biz from the 2003 Jack Black movie “School of Rock”?

Photo by Detroit School of Rock and Pop Music.

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