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Using Human Touch To Solve Problems


The New York Times:

A small company in Jacksonville, Fla., came up with a novel — and sensitive — solution when two crucial employees had trouble making the commute to its new headquarters across town.

As Derek Mercer, the founder and chief executive of the company, Vurv Technology, tells it, the employees’ supervisor came to him with the suggestion that the company buy two good used cars and give them to the workers outright.

Mr. Mercer said he agreed, and immediately approved the $5,000 expenditure for each car.

Seven years later, the two employees, Tim Gunter and Renee Richmond, are still with Vurv, a developer of human resources software. The company itself has grown from about two dozen employees in those days to about 300 and is now in yet another building.

In looking at the alternative, Mr. Mercer said, it would have cost the company more than the nearly $10,000 it paid for the automobiles to find and train replacements, not to mention the ground it would have lost with customers.

“A company that takes care of their employees,” Ms. Richmond said, “it definitely is returned to them tenfold because their employees are going to take care of them and do a good job.”

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Photo by Chris Livingston.

   

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