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6 Simple Steps For Word Of Mouth
Holly Suttmann, a former schoolteacher, started the Black & Light Candle company. Holly really understands word of mouth.
Lessons from Holly:
1. Cultivate key talkers. She’s sent me two personal notes and really built a relationship with me.
2. Use samples. People can’t talk about a product they haven’t seen.
3. Make it easy to spread the word. Holly sent me a stack of postcards to forward to friends.
4. Make your talkers look good. She gave me a discount code to share.
5. Add remarkable features. Sometimes you need a reason to talk that is more than the product itself.
And, most important …
6. Create a fantastic product.
Photo by sol_one.
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