Business Opportunities Weblog

April 14, 2008 by Rich Whittle | 0 Comments

Marketing Profs Daily Fix:

Holly Suttmann, a former schoolteacher, started the Black & Light Candle company. Holly really understands word of mouth.

Lessons from Holly:

1. Cultivate key talkers. She’s sent me two personal notes and really built a relationship with me.

2. Use samples. People can’t talk about a product they haven’t seen.

3. Make it easy to spread the word. Holly sent me a stack of postcards to forward to friends.

4. Make your talkers look good. She gave me a discount code to share.

5. Add remarkable features. Sometimes you need a reason to talk that is more than the product itself.

And, most important …

6. Create a fantastic product.

Photo by sol_one.

In Advertising, Customers, Strategy | 0 Comments