Since 2001, we've posted 20,581 different business opportunities and ideas, so you're sure to find something here to inspire you!
Starbucks Gets The Ideas
Hundreds of coffee-obsessed consumers chimed in moments after Starbucks Corp. launched a Web site asking customers to pitch changes the company should make to revive its struggling U.S. business.
And they’ve kept those thoughts coming, by the thousands: Create a punch-card system with a free drink after so many purchases. Give people a free cup of birthday joe or discounts for using their own mugs. Let customers forgo long lines by ordering their usual with the swipe of a card when they walk in the door.
Skeptics have panned MyStarbucksIdea.com, unveiled at the company’s heavily attended annual meeting in mid-March, as an online suggestion box that’s already grown stale. But the heavy traffic it’s drawn and the message Starbucks is sending — that it’s listening, and listening carefully — have impressed corporate marketing experts.
“Most brands do not put out a welcome mat for feedback,” said Pete Blackshaw, executive vice president of strategic services for the market research firm Nielsen Online. “Generally feedback is viewed as a cost of doing business rather than an opportunity. Starbucks is saying this is an opportunity.”
Before it went live, Chris Bruzzo, Starbucks’ chief information officer, said he was hoping a few hundred ideas would trickle in the first few days.
About 300 suggestions were posted in the first hour after the shareholders meeting, which drew a crowd of 6,000 and was closely watched by Wall Street analysts hungry for details on the company’s turnaround plans.
Photo by Starbucks Corp..
Related Businesses in the Directory
Related Posts
Related Resources
No comments yet.
Leave a Reply