Richard Doyle just returned from the Kitchen/Bath Industry Show and Conference in Chicago, and when he talks about all the new cabinets, tiles and bathroom fixtures that were on display, his eyes light up.
Passion for the job has never been a problem for Doyle, 53, of Irondequoit, who says he got goosebumps from the K/BIS and calls himself “a cabinet builder who ended up owning a business.”
Today that business, Bryce and Doyle Craftsmanship, installs full kitchens, bathrooms, fireplaces and home offices, weaving its own designs together with nationally and internationally known brands of furnishings and fixtures. Its showroom on Jay Street in Rochester features a house’s worth of fully functional rooms.
Doyle got started at age 24, when he began making novelty wood products in his garage. Working 80 hours a week or more, he quickly moved into furniture. Soon he started remodeling kitchens.
“I worked without heat for the first two years,” said Doyle. “Those table saws get cold in the winter.”
The operation grew into a production company that employed a staff of woodworkers and specialized in making and finishing cabinets, but Doyle recently changed his business focus to home remodeling. In 1997, a marketing adviser suggested that he rename the company Bryce and Doyle Craftsmanship — less of a mouthful than the company’s previous name: Almost Ordinary Wood Products. While the name suggests a partnership, “Bryce” was never involved.
Bryce and Doyle currently employs five people and plans to hire later this year. The company had revenue of $1.8 million in 2007. The company’s new business model gives all of Bryce and Doyle’s “key players” a share of the profits. It also heavily involves clients during the sales process, so the company doesn’t spend much extra time or money remodeling its own remodels.
Image via maxonfurniture
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