Last week, a strange but meaningful coincidence occurred - Earth Day (April 22) fell
during Small Business Week (April 21-25). Now you may not have been aware it was Small Business Week, but it was a great time to consider how your business can contribute to, and make money from, helping our planet.
Even if you’re tired of hearing about global warming, carbon footprints and organic foodthis wasn’t just about saving the planet (which, of course, is important). It was also about making money. You can improve the environment and your bottom line at the same time.
Sell a “green” product or service.
The market for environmentally sensitive products and services is exploding. If you’re thinking of starting a new business or need to revamp your existing company, consider focusing on serving the eco-conscious market directly. In many communities, contractors specializing in solar-panel installation are expanding while others are suffering from the housing slowdown.In virtually every field, there are consumers and businesses seeking eco-friendly alternatives, and you could be the source. For instance, I’m planning to re-carpet my home, and I’d prefer to find carpets that don’t have the chemicals in typical carpets. I’d be eager to find a store that specializes in environmentally sensitive floor coverings.
Image via ecosherpa.com
Homejobsite on April 28th, 2008 at 5:33 pm
Going green is ever so important, and that is why telecommunications are suc a viable and common sense alternative to the daily grind!
Tom Lindstrom on April 29th, 2008 at 8:32 am
Online marketing is a “green way” of doing business, no commuting to work.
Melanie D. on April 29th, 2008 at 9:12 am
Too bad there are some businesses who don’t take the issue seriously and even exploit the eco-friendly trend for fast and easy profit.